"65% of all hard-copy materials distributed at trade shows ends up in garbage bins almost immediately”
(The Global Association of the Exhibition Industry)
What is Cognize?
Cloud-based brochures-on-demand system for trade shows & exhibitions
Simple-to-use Self Service Kiosk app & Mobile interface for booth visitors. They can view the content on screen, print on location or send a copy to themselves by e-mail
You get Qualified Follow-Up Leads with names, email addresses & product of interest - all in real time
Sales Force ready
Including the Cognize Content Management System - update your marketing collateral anytime, from anywhere
Environmental friendly - Green up your trade show show booth
Cognize identified four major challenges with traditional ways of distributing brochures in events: (1) Most brochures are thrown to the garbage (2) Logistics are complicated and costly (3) There is no data regarding the identity of the people who picked up a brochure, and (4) Environmental aspect of printing & disposal is a major problem.
We solved these four challenges with a cloud based offering. Cognize is cheaper, more efficient, effective and brings more business than traditional printed handouts. You serve your marketing content digitally, and get a customer database ready for your sales team (Salesforce ready!) to follow up on the most valuable leads list available.
How does Cognize work?
It’s simple: Your booth visitors are served through self-service devices - laptops, tablets or all-in-one PC’s - or even their own mobile devices and send themselves a copy of your marketing content via email (or just print it). Cognize can run in any Internet browser, using any computer, tablet or mobile device which is connected to the Internet.
You get access to the Cognize Content Management System, allowing you to easily upload your digital files (brochures, data sheets, Youtube video links), and build your own Trade Show “Kiosk” edition, tailored to your needs and company branding.
Once you click “publish”, your booth kiosk edition is ready and available to your visitors. You can edit the “edition” anytime, anywhere, even from your mobile phone while in the event.
More importantly, you get access to the best list of leads you could can hope for from an event: Names, email addresses and the product your customers are interested in. All integrated to your Salesforce account.
Note: In events, we recommend that the stations are connected to the web by a LAN cable.