Aware of environmental impact of our professional and personal lives, we do conscious effort to reduce our carbon footprint. We recycle our waste, carry bags for life to the supermarket, use public transport and car sharing to reduce our emissions. We print less and email more, video conference instead of driving to meetings and make better use of the technology available to avoid a heavy cost to the environment.]
It’s high time to implement this approach also to trade shows and exhibitions.
We have mentioned before the amazing finding that 65% of printed marketing materials that are distributed in events are thrown to the garbage on event premises. What happens to the rest of the collaterals? Either thrown to hotel room bins or disposed of after the event by the exhibitor, paying disposal taxes.
With Cognize - no redundant marketing material is printed and none is thrown to the garbage - harming the environment.